Tuesday 1 July 2008

Building a business empire

Some people are happy with a day job that pays a descent salary, others want to make a career within the corporate world, a few want to set up their own business and maybe grow it into a big company one day. I want to build a business empire and I know that I can do it.

I have been working with Digital Marketing for Telecoms and Consumer Brands for the past 10 years. My early work included groundbreaking digital marketing initiatives for major brands such as Volvo, Ikea, AstraZeneca, Nike, Bredbandsbolaget and BT. During those days I also helped set up a couple of companies including Driftbolaget HĂ„rdvarubolaget (now Bokks). I then spent 5 years marketing new products and services for Orange Group in Scandinavia and later Vodafone Group including award winning and industry leading Vodafone live! across Europe and Asia. My last assignment for Vodafone was to develop the group strategy for mobile marketing on behalf of the product marketing team.

Throughout this time I knew that I wanted to do my own thing. In 20025 I set up the mobile application developer Golden Gekko together with Daniel Karlström with the ambition of taking over the world. Since then we have managed successful mobile marketing campaigns for several of the world’s largest global consumer brands including Absolut Vodka, Cadbury's, Coca Cola, Perfetti, Novartis and Unilever. In addition to this we have also set up Geo-Me, a leapfrogging business concept within location based services as well as Wireless Solution a company that creates mobile web inventory that will generate massive amounts of traffic and advertising revenue off-portal.

But this is only the beginning. Over the next couple of years I will update you on the challenges, opportunities and great fun of building a business empire and in a very near future I will tell you how we succeeded.

Shoot for the stars and you might end up on the 10th floor of a 100 floor building. Happy reading!

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